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Immaginare il «capitale delle relazioni». Comunicazione e identità visiva nei Gruppi d’acquisto solidale

Ho pubblicato l’articolo Immaginare il «capitale delle relazioni». Comunicazione e identità visiva nei Gruppi d’acquisto solidale nella rivista Sociologia e Ricerca Sociale (120/2019, pp. 139-160, doi: 10.3280/SR2019-120006). Prima pubblicazione di una più ampia attività di ricerca dedicata ad approfondire il rapporto tra il movimento dei GAS e la comunicazione in questo caso concentrato sulla rappresentazione visiva dei gruppi, del loro significato e della loro missione. Ho presentato la ricerca per la prima volta al convegno AIS di Verona del 2016.

Abstract (inglese)

Contemporary social movements focused on environmental and social sustainability, present an emerging need to combine, at least at a symbolic level, the changes in policies with profound transformations in everyday life and, therefore, a need to combine these lifestyle changes with corresponding imagery. The article presents a research on communication (websites, social media and visual identity) of 76 GAS, Solidarity Purchase Groups, active in Italy; among the numerous practices of political consumerism this requires more stable forms of engagement. The results outline a connected and dispersed movement, varying between the mistrust towards the visual culture and the construction of narratives consistent with their founding values. Contemporary social movements focused on environmental and social sustainability, present an emerging need to combine, at least at a symbolic level, the changes in policies with profound transformations in everyday life and, therefore, a need to combine these lifestyle changes with corresponding imagery. The article presents a research on communication (websites, social media and visual identity) of 76 GAS, Solidarity Purchase Groups, active in Italy; among the numerous practices of political consumerism this requires more stable forms of engagement. The results outline a connected and dispersed movement, varying between the mistrust towards the visual culture and the construction of narratives consistent with their founding values.

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